Audience marketing

Content displayed only to selected users

The technology used in the Real Time Bidding model allows you to purchase ads that will be displayed only to users who meet a specific behavioral and demographic profile. Audience Targeting is a reversal of the standard ad space purchase model, because it allows you to reach people that meets the desired profile every single time. This reduces the so-called banner blindness, and maximizes the contentment level of the website users, by ensuring a careful selection of displayed advertisements.

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